Our Competitive Advantage

Since our founding in Singapore in 2016, we have been developing our business targeting the market of over 4 billion people in Asia. In Asia, the population is expected to continue growing over the medium to long term, and sustained economic growth can be anticipated. By focusing on these growth markets, we aim to achieve continuous business growth and become "Asia's leading technology company" in the commerce sector.

All markets related to our business are growing, but particularly the global e-commerce market and cross-border e-commerce market are expected to continue experiencing high growth over the medium to long term, which we anticipate will drive the expansion of our business opportunities.

On the other hand, we believe that many companies face hurdles in advancing their business in Asia due to differing local business practices and regulations in each Asian country, the difficulty of selecting reliable local partners in each country, and shortages of personnel and resources both locally and regionally.

Our business opportunities are increasing as we can provide support across Asia for such challenges faced by customers, with products and solutions that cover the entire business process. We will expand our business to leverage our network of bases and connections spread across Asia, establishing recognition as "the go-to company for cross-border e-commerce business and growth support in Asia - AnyMind," and achieving the No.1 position in Asia.

We make it our top priority to establish strong management structures and local teams in each country, with our management teams and recruitment infrastructure primarily composed of local talent well-versed in each market.

By having strong management and local teams in each country, we are able to localize solutions for local customers and develop local networks of influencers and media. Acquiring local networks is a particularly time-consuming process, so the networks we have built across Asian countries and regions since our founding represent a significant competitive advantage.
In the diverse Asian economic zones with different languages and cultures, we believe that the strength of local teams and networks with local clients and partners in each country are crucial for business development. Our business model creates a structure where expanding client networks of brands, creators, and publishers leads to synergistic effects through upselling, cross-selling, and enhanced service appeal across other businesses.

To address the difficulties in SaaS adoption unique to Asian markets and the challenges local companies face in leveraging technology, we are promoting a "BPaaS (Business Process as a Service) model" that combines local networks in each country with globally integrated products. This enables customers to maximize technology utilization without depending on internal structures, enhancing competitiveness through business visualization with data and adoption of cutting-edge technologies.

We are currently further evolving this BPaaS model through strategic AI utilization, particularly promoting added value and productivity improvements through generative AI and other technologies in our software development. Through these initiatives, we will further strengthen our competitive advantage in the Asian market.

Particularly in the e-commerce support sector, we provide comprehensive support across the entire value chain, from sales, marketing, and live commerce to logistics and customer service. Based on local networks in each country and globally integrated products, we not only address local business practices and regulations in each country but also promote DX and AI utilization. At the same time, clients can monitor data with high resolution through our products.

These high-value-added solutions that combine advanced technology with operations that have "field strength" are our greatest strength in powerfully supporting our customers' business growth and brand value enhancement in the Asian market.

We are committed to transforming into an "AI-native company" and are accelerating the automation and efficiency of internal operations. Led by a dedicated team directly under the CEO, we are implementing company-wide initiatives on two fronts: AI-driven operational improvements and development of AI agents for customers, with successful cases from our Japan office being expanded globally.

For example, in our influencer marketing division in Japan, we have introduced AI across various processes including sales proposal creation, influencer selection, post checking, and performance measurement, achieving both efficiency improvements and quality enhancement. We also utilize AI for common tasks such as meeting minutes creation and translation, leading to significant time savings.

These operations have shown efficiency improvements of up to 40%, and we currently have over 100 AI-related projects underway company-wide.

We have executed acquisitions of over 10 companies both domestically and internationally in Japan. In addition to high organic growth, we strategically leverage M&A to pursue operational excellence and acquire outstanding management talent, further accelerating the business development of our entire group.

After M&A implementation, we pursue complete business integration including organizations and products to thoroughly create synergies. Particularly in our roll-up model where we acquire and develop the same business across multiple countries, we swiftly integrate with the group through our established PMI (Post-Merger Integration) process. This enables significant growth of M&A target businesses, and we have achieved strong results in past M&As. We will continue to accelerate business foundation strengthening and business growth by continuing business development through both organic growth and M&A.