Performance Manager, Media

A Performance Manager is responsible for oversee the developing, executing, and optimizing digital media campaigns to achieve client objectives with a focus on cost-effective performance metrics, while also leading and guiding a team to ensure efficient operations and adherence to best practices.

What You Will Do

• Campaign Planning  (40%)
  • Collaborate with Business Dev Team/Account, Planning, content and creative teams to understand the client’s business objectives. 
  • Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects)
  • Propose media plans with the most effective cost (CPA, CPL, CPO, CPI…) to ensure company PnL. 
  
  Campaign Operating (35%)
  • Follow the Ad Operation process from Planning to Campaign execution. 
  • Own the end-to-end digital campaigns operating on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting. 
  • Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns. 
  • Foresee problems/issues/crisis as they arise, advise the best optimized solutions for team/ company/ client;
  • Closely working with BD/Account, Planning team to propose action plans to deliver KPI (Skew to performance based: Leads, Orders/Purchases...)
  • Manage campaign budgets, and reconciliation process to ensure & maximize company PnL.
  • Interact daily and maintain rapport across platforms to ensure KPIs.
  • Prepare and provide Final reviews or  reports with actionable insights & learnings to relevant parties.
  
  Team Management  (20%)
  • Give direction for team members to deliver the efficient  media plans. 
  • Supervise & Guide team members from end-to-end in campaign operation (Ad platforms setup, tracking implementation, optimized tactics..)
  • Tasks arranging for the team to maximize productivity. 
  • Coach junior team members on digital campaign execution.
  • Sharing with the internal team new innovations/tools.
  
  Other Tasks  (5%)
  • Adheres to Media buying best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc)
  • Update with line-manager and internal teams on project status, together with insights and recommendations. 
  • Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage

Who You Are

• Bachelor’s degree (communications, marketing, advertising, or media preferred)
• Minimum 5 years experience in digital performance media, knowing about back-end coding is a plus
• Experience in media planning (both channel planning & execution), monitoring digital media campaigns (priority performance). 
• Experience in operating diverse performance campaigns: Lead Generation, Ecommerce (purchase optimization on marketplace & branded eshop), App installation (NRU, In-app events..)
• Deep-knowledge on
  • Media platforms (Facebook Ads (Conversion Ads, CPAS/Catalogue Sales), Google Ads (Shopping Ads), Local Adnetworks, Affiliate Networks, Programmatic Ads...
  • 3rd party Measurement platforms: GA & GA for Ecommerce, App Flyers..
• Have knowledge about global & local Ecommerce platforms: BigCommerce, Shopify, WooCommerce, Haravan..
• Strong data analysis along with fluent proposals/reports writing and presentations skills
• Good business sense and the ability to manage budget
• Strong understanding of all media types, with a strong focus on digital
• Researching, critical & logical thinking, teamwork
• Good at verbal and written communication skills
• Proficiency in Microsoft Excel, PowerPoint and Word
• Good command in English
• Open mind-set to utilize AI in daily tasks/operations

Why You Will Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional, active, international and dynamic environment