Our Thailand team was honored to be a part of Dentsu Decode 2025: Humanising Algorithms, a seminar hosted by Dentsu (Thailand) at the Grand Hyatt Erawan Bangkok.
The seminar spotlighted strategies for thriving in the Algorithm Era, emphasizing the synergy between artificial intelligence (AI) and people intelligence (PI). This powerful combination aims to enhance operational efficiency and deliver practical, actionable solutions for brands and marketers.
The event brought together leading voices in marketing and brand strategy, making it a must-attend platform for professionals looking to stay ahead in the fast-evolving world of tech-driven marketing.
In this article, we’ve summarized key strategies and insights shared during the event.
Key Takeaways from Dentsu Decode 2025
Wisarn Sirijantanon, Chief Executive Officer of Media Group, Dentsu Thailand, opened the event with a keynote that emphasized:
The fusion of AI and PI is the core of success in the Algorithm Era. It’s not just about commanding AI, it’s about integrating human skills to create truly impactful work.
Power Skills are now essential: Human intuition and emotional intelligence still surpass AI in areas like storytelling, cultural awareness, and ethics. AI brings factual precision, but it is here to augment, not replace, human capability.
Highlights from AnyMind Group: AI X PI in Modern Media
AnyMind Group, led by Umamon Siriluksanaporn (Cherry), Vice President of Influencer Marketing and POKKT, Thailand, AnyMind Group, joined the panel discussion titled: “AI X PI in Modern Media”. Cherry shared how the company uses AI technology in mobile advertising through POKKT and in live commerce with AnyLive to meet today’s marketing needs, where ads need to not only grab attention but also lead to real results in creative ways.
Meet POKKT: AI-Powered Mobile Advertising Solution
POKKT is AnyMind Group’s mobile advertising platform, working with over 7,000 mobile apps—both gaming and non-gaming—and reaching 43.5 million users every month.
- A.I. Name Personalization & Voice Activation – Ads personalized with the user’s name
- A.I. Skin Analyser – Real-time skin analysis and product recommendations
- Shoppable Ad & Smile Detection – Ads that seamlessly connect to marketplaces, boosting engagement by up to 33% compared to standard formats.
AnyLive: 24/7 Smart Selling with AI Avatars
We also introduced AnyLive, AnyMind’s AI-powered live commerce platform. Using Generative AI, brands can run live-streams around the clock with multilingual AI Avatars, ideal for breaking the boundaries of time zones and language.
Key Features of AnyLive:
- AI avatars that look and talk like real humans.
- Multi-language capabilities for global scale.
- Operates 24/7 and supports human hosts during off-peak hours.
- Auto-syncs product data from platforms like Shopee, Lazada, and TikTok Shop.
Participation in Dentsu Decode 2025: Humanising Algorithms was a valuable opportunity for AnyMind Group to share its vision of blending AI and human insight to power the future of marketing. Through platforms like POKKT and AnyLive, AnyMind aims to help marketers go beyond awareness—to turn creativity into actual sales.
We extend our sincere thanks to Dentsu, our trusted partner, for organizing this impactful event and allowing us to showcase our technologies that are shaping the future of marketing. AnyMind Group remains committed to developing innovative solutions that merge technology with human understanding to drive marketing efficiency across all dimensions.
See you at the next stage!
