AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has launched Model Context Protocol (MCP)-enabled automation and interactivity to its influencer marketing platform,AnyTag, enabling users to utilize AnyTag through large language models (LLMs) and AI agents to make campaign planning, influencer discovery, and data management more seamless and accessible than ever.
AnyTag users can now interact with a conversational AI agent that is available through various interfaces such as the AnyTag interface or messaging platforms, to execute a wide range of tasks using natural language. In today’s fast-moving marketing landscape, teams often juggle multiple tools and platforms just to execute a single influencer campaign. By integrating intelligent interactions into the influencer marketing workflow, the company looks to enable teams to work more intuitively and efficiently without needing to switch between systems, and becomes one of the first companies globally to integrate conversational-based interactions into influencer marketing workflows at scale.
This includes advanced influencer searches based on follower insights and post categories, campaign creation and management, and on-demand access to campaign performance data. The MCP server serves as the intelligent backbone, enabling LLMs to accurately interpret complex user requests and then securely orchestrate and trigger the appropriate actions within AnyTag’s backend systems, enabling teams to work with AnyTag as if they were chatting with a digital teammate.
This release is part of AnyMind Group’s ongoing initiative to embed AI and automation across its product suite and operations teams, in order to provide an end-to-end business infrastructure that unifies digital commerce, marketing and operations into a single, scalable ecosystem.
Ryuji Takemoto, Chief Product Officer, AnyMind Group, said: “We’re always looking at ways to make every business borderless, and this includes improving the accessibility, efficiency and effectiveness of our platforms. By embedding MCP capabilities into AnyTag, we’re removing friction from everyday workflows, allowing influencer marketing teams to focus on what matters most: creativity, strategy, and results. It’s a major step toward our goal of building intelligent, integrated systems that adapt to how modern teams operate.”
AnyTag is an influencer marketing platform that launched in August 2016, and enables marketers and users to discover influencers across APAC and globally, and activate, manage, track and attribute influencer marketing campaigns. The platform also features social media analytics and user-generated content management modules, as well as AI-based content generation and workflow enhancement features, including multi-modal search and influencer recommendations, e-commerce marketplace integrations, conversion attribution, and more. AnyTag has integrations with platforms such as Instagram, TikTok, YouTube, X, Facebook, Douyin, Threads and XiaoHongShu.
