AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its generative AI-powered (GenAI-powered) live commerce platform, AnyLive, now supports live commerce in Japan. This includes AI avatar support, automated script generation, and real-time AI interaction with viewers.
With live commerce continuing to gain momentum across China and Southeast Asia, and becoming a key real-time touchpoint between brands and consumers, early adoption has been seen among brands in sectors such as food and cosmetics. In Japan, interest is rapidly increasing, particularly with the upcoming launch of TikTok Shop.
Generative AI-powered live commerce enables brands to significantly improve efficiency and scalability by automating key elements such as filming, talent (through AI avatars), and scripting, reducing production time and costs. In one implementation, a brand achieved a 90% reduction in streaming costs and more than doubled its conversion rate. The platform also supports multilingual live streams, allowing brands to localize content and engage regional audiences. By combining human hosts during peak hours with AI avatars during off-peak times, brands can run 24/7 hybrid live streams that maximize engagement while optimizing operational efficiency.
Unlike traditional video ads, live commerce allows for real-time, interactive communication with viewers, boosting both engagement and purchase intent. With the anticipated launch of TikTok Shop in Japan in summer 2025, AnyMind Group will expand its support for live commerce for both domestic and international brands targeting the Japanese market.
Key capabilities of AnyLive:
- Software capabilities
- AI avatar generation that aligns with brand image and storytelling
- Automatic script generation that utilizes LLM technologies to analyze product URLs to generate live stream scripts
- Multi-platform streaming across e-commerce and social commerce platforms simultaneously
- Real-time AI interaction to respond to viewer comments with voice interaction, enhancing the immersive experience
- Operational capabilities
- Real-time and post-stream data analytics to optimize content and sales performance
- End-to-end live commerce consulting leveraging local e-commerce trends to maximize GMV
- Human host discovery with AnyTag, AnyMind Group’s influencer marketing platform with over 1 million influencers and influencer data points (as of March 2025), to deploy hybrid live commerce strategies that combine human hosts and AI avatars
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Due to its varied intonation and sentence-end expressions, Japanese has long posed challenges for natural AI speech rendering. As TikTok Shop prepares to enter the Japanese market, we expect to see greater adoption of live commerce and we’re ultimately looking to elevate the live commerce experience in Japan. We aim to provide value-added solutions not only for Japanese brands but also for overseas brands entering Japan, leveraging our technology and operational expertise built across Southeast Asia.”
With this update, AnyLive now supports GenAI-powered live commerce in eight languages: English, Chinese, Indonesian, Thai, Bahasa, Vietnamese, Tagalog, and Japanese, enabling multilingual live commerce at scale across various regions and markets.
