AnyMind Group [TSE: 5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has been appointed by American consumer packaged goods company, Church & Dwight [NYSE: CHD], for the exclusive e-commerce technology enabler of its oral care brand, TheraBreath, in Indonesia, the Philippines and Thailand.
Initially, Church & Dwight will tap on AnyMind Group’s platforms such as e-commerce management platform, AnyX, influencer marketing platform, AnyTag, and GenAI-powered live commerce platform, AnyLive, to kickstart their digital expansion in APAC. The company will also tap on AnyMind Group’s collective e-commerce enablement expertise and local solutions for strategy development, online merchandising, customer support, fulfillment & delivery, and more.
Church & Dwight was founded in 1847 and is now headquartered in New Jersey, the United States. The company is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda, and manufactures and markets a wide range of personal care, household, and specialty products under recognized brand names such as ARM & HAMMER®, TROJAN®, OXICLEAN®, SPINBRUSH®, FIRST RESPONSE®, NAIR®, ORAJEL®, XTRA®, L’IL CRITTERS® and VITAFUSION®, BATISTE®, WATERPIK®, ZICAM®, THERABREATH® and HERO®.
Kosuke Sogo, CEO and co-founder, AnyMind Group, said: “Our collaboration with Church & Dwight began successfully with Waterpik in Japan, and this expanded partnership across additional Asian markets and product lines underscores our deep commitment to driving sustained growth through digital innovation. By combining our unique BPaaS capabilities, including advanced technologies and strong regional expertise, we aim to empower Church & Dwight to seamlessly connect with new customers, accelerate their e-commerce expansion, and strengthen brand presence across borders.”
