AnyMind Group collaborates with YouTube to boost creators’ earnings potential and brand discoverability through the YouTube Shopping affiliate program

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced an expanded collaboration with YouTube to support the YouTube Shopping affiliate program and drive greater creator earnings and brand discoverability across Southeast Asia. The collaboration covers all six Southeast Asian markets where the program is available: Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore.

Through the YouTube Shopping affiliate program, creators can tag products in their YouTube videos and Shorts, and earn commissions from resulting sales. This initiative adds a new monetization stream for creators while offering brands an authentic and effective channel to reach engaged audiences. AnyMind Group provides creators with support that includes video tagging guides, product recommendations and matching, and continuous performance monitoring to identify and nurture high-potential talent.

The company’s deep expertise in fostering shoppable content has already yielded remarkable results. Popular Thai TV show “Hone Krasae,” in addition to top-tier beauty, lifestyle and technology creators in Indonesia, Thailand and Vietnam, have generated significant Gross Merchandise Value (GMV) for brands through the program. For instance, a Thailand-based gadget review channel, with dedicated support from AnyMind Group, single-handedly drove over US$100,000 in GMV through the YouTube Shopping affiliate program. This support encompassed everything from brand matchmaking and product sampling to technical and analytical assistance, culminating in highly successful campaigns.

Brands and online merchants can also tap into AnyMind Group’s network of creators to drive sales and brand affinity.

Kiatisak Watcharapruk, Managing Director of Creator Growth, AnyMind Group, stated, “Our mission is to grow and foster the magic of our creator network, connecting them with advertisers to deliver exceptional marketing powered by new AI-driven solutions. This collaboration with YouTube is a testament to that commitment. The YouTube Shopping affiliate program provides an exciting new frontier for creators to monetize their passion and for brands to engage with consumers authentically, and I’m excited by the strong momentum we’re seeing.”

As a BPaaS company, AnyMind Group has developed one of the largest creator ecosystems in APAC, which includes the AnyCreator app – a platform for creators to track performance across social media channels and collaborate with brands for influencer marketing and affiliate marketing campaigns. The company also provides creators with multi-platform content distribution, optimization and monetization, content sponsorships, video production and editing support, infrastructure to develop their own direct-to-consumer brands, and the opportunity to expand expertise into live-selling.

In addition to AnyCreator’s integrations with social media platforms, the company also has other social commerce platform integrations for enterprises and creators, including AnyX for e-commerce management and analytics, AnyTag for influencer marketing and affiliate marketing, AnyLive for GenAI-powered live commerce, AnyChat for customer service, and more. The company has also been developing its own networks of affiliate influencers across the APAC region.

This collaboration with YouTube marks another step in AnyMind Group’s journey to empower creators and brands, solidifying its position as a pivotal force in the burgeoning creator economy in Asia.