Live commerce is rapidly gaining traction across Asia, with growth momentum originating from China now expanding into other markets. This white paper provides an in-depth analysis of the evolving live commerce landscape in Asia, exploring the latest trends, shifts in consumer behavior, and the underlying factors driving market expansion.
Leveraging our on-the-ground experience, we have developed a proprietary strategic framework to help brands and businesses effectively implement live commerce across different markets. The report offers clear, practical insights into key success factors and actionable strategies. Additionally, it highlights the latest case studies, including the use of live streamers and the integration of generative AI, to showcase cutting-edge developments in the field.
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