AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the release of the white paper titled: “Live Commerce in Asia Pacific 2025: Growth Hotspots and Brand Opportunities.” This white paper offers an in-depth analysis of live commerce trends, consumer behavior, and market potential across the Asia-Pacific region. It also introduces AnyMind’s strategic framework that integrates four pillars: people, content, technology, and data, to help brands build scalable and effective live commerce operations.
As social commerce continues to rise, live commerce has evolved from a form of entertainment into a core engine for retail growth in Asia-Pacific. By 2030, the live commerce market is projected to reach approximately USD 77.89 billion, reflecting exponential growth.
Live Commerce on the Rise in Asia: China leads, Southeast Asia surges
According to the report, China remains the frontrunner in live commerce, largely driven by Douyin, while Japan and South Korea are steadily progressing through platforms such as Rakuten, Naver, and Coupang. Notably, TikTok Shop is expected to officially launch in Japan in 2025, accelerating the adoption of live commerce in the market.
Meanwhile, Southeast Asia is emerging as the fastest-growing live commerce region globally, supported by a young consumer base and strong digital infrastructure. Platforms like TikTok Shop and Shopee Live are rapidly expanding in markets such as Indonesia, Thailand, and Vietnam, with Gen Z consumers being the key growth driver.
AnyMind’s Strategic Framework for Sustainable Brand Growth
To help brands succeed in an increasingly competitive live commerce landscape, AnyMind Group proposes four core strategic pillars:
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The Right People: Partner with influencers whose values align with the brand. Combine precise casting with script planning, communication training, and PDCA-based performance analysis to cultivate hosts with both selling power and content skills—building viewer trust and authentic connections.
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Compelling Content: Create live commerce scripts that educate, demonstrate, and drive purchases. Enhance engagement with interactive elements like mini-games, polls, and real-time comment replies to significantly boost conversion and participation.
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Robust Technology: Seamlessly integrate platforms like TikTok Shop and Shopee through AnyMind’s proprietary solutions—such as AnyLive and AnyChat—and real-time analytics dashboards. Enable one-click checkout, dynamic optimization, multilingual support, and multi-location operations.
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Actionable Data: Continuously monitor key metrics like GMV, CVR, and ROAS. Leverage data analysis and the PDCA cycle to optimize host strategies, platform selection, and ad investments—maximizing performance and increasing customer lifetime value (LTV).
The white paper also features real-world success stories from Indonesia, Singapore, and Japan, showcasing how these strategies have driven both sales and brand growth.
Live commerce is rapidly reshaping the consumer experience and brand marketing models in Asia-Pacific and is poised to become a major growth engine in digital retail over the next decade. This 2025 Asia Live Commerce White Paper not only delivers deep insights into emerging trends but also provides five key recommendations for brands, step-by-step guidance for launching live commerce operations, and highlights critical yet often overlooked success factors.
For brands looking to ride the wave and build sustainable momentum, this is a practical guide that blends strategic thinking with operational execution.
Download the white paper now to stay ahead of Asia’s live commerce trends and unlock a new blueprint for your brand’s next stage of growth.
